How do you educate an educator? Especially about something as confusing as a 403(b)?

 We reached out to teachers with a very targeted campaign to tell them that they could save for retirement with a 403(b) (which is basically a 401(k) for educators). The campaign was based on the insight that teachers are always encouraging kids to follow their dreams, yet they don’t follow their own advice when it comes to planning their retirement. That’s where AXA could help. The A+ campaign included online video, CRM, banners, Facebook ads, Pinterest posts and a website.