MENACTRA VACCINE

There’s a rare disease out there that can kill kids in 24 hours. It looks like the flu but it’s extremely dangerous, taking the lives of thousands of young adults in a day or leaving them in a condition that requires amputation of limbs. Unfortunately, it’s spread by the exchange of saliva. Something that teens do all the time by sharing drinks or kissing. So how do we make parents and teens aware of this and get them to get the booster shot?

The answer was to scare them a bit while also educating them. We created the Casual to Causality unbranded campaign to increase awareness with social media posts, on-line video, TV spots and a website with the pneumonic of One More MCV4, so kids and parents could ask for the Menactra shot when visiting the pediatrician.