VACCINE ADVOCACY

Sanofi Pasteur is a maker of life-saving vaccines that are scientifically proven to be safe and effective. But with the anti-vaccine movement once again gaining strength, consumers need to know the scientific facts about these medicines and the importance of herd immunity to protect our population.

I worked with teams to develop online sites such as Vaccines.com that provide answers about vaccine safety and featured sharable content. Digital content also included OLV and social posts. Additionally, we developed branded and unbranded sites for influenza vaccine (Fluzone.com), meningitis vaccine (VoicesOfMeningits.com), pertussis vaccine, (SoundsOfPertussis.com), a travel vaccine site, a teen vaccine site along with OLV and social posts to give consumers the facts. These sites have become an essential part of Sanofi Pasteur’s efforts to fight the anti-vaxers and keep the world healthy.