CITI OLYMPICS

Citi wanted to be more than another corporate voice trying to out cheer the others at the London Olympic Games. They wanted to bring a US audience closer to the athletes than ever before. So we created the Every Step of the Way campaign that enabled fans to follow, interact and support Team Citi Athletes and their charitable causes simply by participating online at our Website, Cheer app, Facebook and Twitter pages.

I supervised the creation of all digital assets – welcome video, interview content, website, cheer app, rich media banners, Facebook page and Twitter page. I was the writer for all online videos and some of the site content. It won an Effie! Check out the Case Study video for the full ecosystem.