COVID VACCINE

It’s not easy to sell COMIRNATY, Pfizer’s COVID-19 vaccine, at a time when most Americans are worn out on the subject of COVID. Unless you tie into a behavior they already do, like getting their annual flu shot. This irreverent campaign not only got their attention, but got millions to bare their arms and add the COVID shot when they got their flu shot.

This sizzle reel highlights elements of the campaign across channels and shows what a little ingenuity can do when a client asks for a TV spot using stock footage from their other TV spots.