Pertussis (whooping cough) is a potentially fatal disease that adults can unintentionally spread to infants. In 2012, there were over 24 million cases leading to over 100,000 deaths worldwide. Fortunately, there is a vaccine that adults can take to help stop the transmission of this disease. The problem is there is such low awareness that parents don’t know to ask their doctor for the vaccine.

Our client, Sanofi Pasteur wanted to get the word out with an unbranded campaign to educate, drive awareness and get people to ask for the vaccine. We created a microsite, TV spots featuring race car driver Jeff Gordon, social content, OLV and banners while supporting a PR effort around the distinctive sound of a pertussis cough. Additionally, we had parents upload their own videos and add their voices to our video. It was a great success with immunization rates greatly increasing. I led creative teams on all the digital, social and online content.